The global Weight Loss Supplements market size was estimated at USD 35.4 billion in 2021 and is expected to surpass around USD 120.6 billion by 2030 and poised to grow at a compound annual growth rate (CAGR) of 17.6% during the forecast period 2022 to 2030.
Key Takeaways:
- By Ingredient, the U.S. Weight Loss Supplements market was valued at USD 10.1 Billion in 2021 and expected to witness growth at a CAGR of 23.9% from 2022 to 2030.
- Based on type, the powder segment dominated the market due to higher bioavailability and regulated dosage of powders to support weight control and physical activity
- The vitamins & minerals ingredient segment led the market due to rising awareness regarding the health benefits associated with these supplements
- In the end-user segment, the age group of 18-40 years old dominated the market due to growing health consciousness
- Offline was the largest distribution channel segment in 2021 due to the high consumer base for retail pharmacies and department stores
The rising cases of obesity and related health ailments, such as Cardiovascular Diseases (CVDs), diabetes, and hypertension, are expected to drive product demand. As per the World Health Organization estimates in June 2021, approximately 2.9 million individuals die every year due to overweight or obesity. In addition, as of 2021, WHO estimates approximately 115 million individuals are suffering from obesity-related ailments in developing countries. Therefore, the growing dependency on weight loss supplements to maintain normal body weight is expected to propel market growth.
Moreover, increasing disposable income and growing concerns about maintaining a healthy lifestyle are expected to drive market growth. According to data published by William Reed Business Media Ltd. in 2016, approximately 79% of Europeans are willing to pay more for products, such as organic weight loss supplements, owing to greater interest in improving overall wellbeing. In addition, an increase in the working class and the middle-class population is anticipated to boost the product demand in the coming years. It is estimated that in India, the average household income will triple over the next two decades, and the country is expected to have the world’s fifth-largest consumer economy by 2025.
The abovementioned factors are expected to propel market growth. Government and private health organizations are designing and implementing global obesity epidemic awareness programs and events to promote the necessity of maintaining nutritional well-being and normal body weight by inculcating healthier dietary habits and pursuing an active, physical lifestyle. As per RunRepeat statistics in 2020, there are more than 184 million gym members across the globe and the number of gym members has risen by 37.1% from 2008 to 2018. In addition, the boutique fitness industry is expected to add over 2,000 new studios across the globe in the next five years.
However, several regional and country-level governments have laid down stringent regulatory frameworks for market players to provide sufficient evidence regarding the safety & efficacy of every ingredient used in the supplement, which is expected to restrain the market growth. The COVID-19 pandemic resulted in temporary lockdowns and closure of gyms and fitness centers resulting in individuals shifting towards negative lifestyle changes and a significant decline in physical activities. During the pandemic, market players witnessed transitions in consumer behaviors. The pandemic caused drastic environmental and social changes in the functioning of people’s lives. Due to these sudden and prominent changes, individuals negatively transformed their dietary and lifestyle habits.
As per the MDPI study conducted in September 2021 to understand body weight changes during the initial months of the pandemic, it states that 20.1% of respondents witnessed a decline in their body weight whereas, 33.6% of respondents witnessed gain in their body weight. An unhealthy diet is the leading cause of obesity and obesity-related disorders. Consumers are increasingly realizing the benefits of these supplements, which is positively impacting product growth and consumption levels. For instance, the U.S. population is becoming more health-conscious and actively pursuing a physical lifestyle. A rise in the number of fitness centers and health clubs across the country has supported the market development and growth.
Report Scope of the Weight Loss Supplements Market
Type Insights
In 2021, the powders segment accounted for the highest revenue share of 33.7%. The powdered formulation makes provision of higher quantities of supplement and has a longer shelf life with the easily regulated dosages as per individual requirement, which is a driving factor for this segment. The ease of administration and dosage allows the body to digest and absorb the nutrients quickly & efficiently making them more bioavailable when compared to other formulations. Powdered formulations are perfect for individuals with hampered ingestion or clinically diagnosed dysphagia where solid oral supplement formulations, such as pills and softgels, cannot be administered.
However, the pills type segment is expected to record the fastest CAGR over the forecast years. Arise in preference for weight loss supplements in pills formulation due to the easy availability of the same in chewable tablets sustained-release pills, and sublingual pills is contributing to the segment growth. In addition, factors, such as pills being comparatively cheaper than other formulations, and their higher shelf life, and wide acceptance among patients of all age groups, are driving the demand for pill type formulation in the market.
Ingredient Insights
In 2021, the vitamins and minerals segment dominated the market with a revenue share of 59.2%, owing to the widespread consumption of vitamin- and mineral-based weight loss supplements. These vitamin- and minerals-based supplements along with supporting weight management also provide nutrition and support proper functioning & metabolism of the body. Several vitamins- and mineral-based products comprise antioxidants, which prevent cell damage from structural changes as well as enhance an individual’s overall health and performance. In addition, they help in energy production and maintain healthy heart, brain, and other body functions.
On the other hand, the natural extracts and botanicals segment is anticipated to register the fastest growth rate over the forecast years. The growing demand for organic and vegan supplements across the globe due to the rising environmental concerns is expected to positively impact the segment growth. The natural extract and botanicals-based supplements are commonly composed of caffeine, green tea extract, Garcia Cambodia, licorice root, ginseng, and green coffee bean extract. In addition, the demand for traditional medicine is creating opportunities for small-size local players to enter the market with their innovative products.
Distribution Channel Insights
In 2021, the offline distribution channel segment accounted for the highest revenue share of 72.4%. The easy availability of weight loss supplements at retail pharmacies, drug stores, health & beauty stores, and department stores is contributing to the segment growth. In addition, health & beauty stores and department stores are proactively undertaking initiatives to spread awareness about maintaining good health, which is expected to positively impact the segment growth. Moreover, offline stores are continuously involved in increasing the overall customer engagement and experience at the stores. Several health & beauty stores and department stores have introduced point-of-sale terminals to accelerate the checkout process. Consumers tend to rely more on offline channels as compared to online platforms as there is a threat of purchasing substitute or counterfeit products.
However, the online distribution channel segment is expected to record the fastest CAGR over the forecast period. Online retailers offer lucrative discounts on product prices, which, in turn, drives sales through online channels. In addition, online platforms are devising and implementing numerous strategies to compete with their offline counterparts. The convenience offered by online distribution channels is positively impacting the segment growth. Furthermore, with the penetration of e-commerce, there is a gradual shift towards online distribution channels of supplements. The rise in self-directed consumers is also one of the key factors driving the segment growth.
End-user Insights
In 2021, the 18 to 40 years end-user segment dominated the market with a revenue share of 62.9% owing to rapidly growing cases of obesity in this population segment. The growing need to maintain normal body weight and optimum physique is expected to drive the growth of this segment. Rising disposable income and increasing participation in physical fitness activities are expected to positively impact the growth of the segment.
The growing awareness levels of the benefits and functioning of weight loss supplements are expected to drive the segment. As per the National Institutes of Health estimates in 2021, approximately 15% of the U.S. adults have claimed to have consumed weight-loss dietary supplements in their lifetime, with higher consumption recorded in female adults compared to males. The growing demand for appetite suppressants, fat burners, and craving curbers are driving the segment growth.
However, the under 18 years end-users segment is anticipated to record the fastest CAGR over the forecast period. Rising awareness levels among the consumers under this age group about the product benefits will drive the segment. The growth in disposable income in this segment is also expected to have a positive impact on the segment growth.
Regional Insights
Asia Pacific held the largest share of 46.8% of the overall revenue due to the high prevalence of obesity, growing disposable income, and rising health consciousness among consumers. The adult and geriatric population is rapidly growing and is largely consuming appetite suppressants and weight management medications to support optimum physique and well-being. The Asia Pacific regional market is expected to grow at a steady CAGR during the forecast years owing to improving distribution strategies implemented by the key players to increase product availability. Moreover, untapped opportunities in developing countries of Asia Pacific represent the growing demand in this region. The growing patient pool in Asia Pacific is also one of the key driving factors for the market.
However, North America is anticipated to register the fastest CAGR over the forecast period owing to the alarming rise in obesity cases in the U.S. Growing sedentary lifestyle coupled with unhealthy dietary habits is leading to significant growth in the cases of obesity and related health issues. A rise in the number of fitness centers and gyms has been well accepted and adopted by the population in the form of active membership to pursue a physically fit lifestyle. The presence of several key market players in North America and easy product availability is also expected to drive the regional market. The growing demand for natural, plant-based supplements in North America is creating opportunities for key players to develop new products.
Some of the prominent players in the Weight Loss Supplements Market include:
- Glanbia PLC
- GlaxoSmithKline PLC
- Herbalife Nutrition Ltd.
- Abbott
- Kellogg Company
- Nestle
- Kraft Heinz Company
- Amway Corp.
- PepsiCo
- Ajinomoto Co. Inc.
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Nova one advisor, Inc. has segmented the global Weight Loss Supplements market
- Type
- Liquid
- Powder
- Softgels
- Pills
- Others
- Ingredient
- Vitamins & Minerals
- Amino Acids
- Natural Extracts/ Botanicals
- End-user
- Under 18 years
- 18 to 40 years
- 40 to 50 years
- Above 50 years
- Distribution Channel
- Offline Channel
- Online Channel
By Geography
North America
Europe
- Germany
- France
- United Kingdom
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Southeast Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC
- North Africa
- South Africa
- Rest of Middle East & Africa
Key Points Covered in Weight Loss Supplements Market Study:
- Growth of Weight Loss Supplements in 2022
- Market Estimates and Forecasts (2017-2030)
- Brand Share and Market Share Analysis
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Recommendation on Key Winning Strategies
- COVID-19 Impact on Demand for Weight Loss Supplements and How to Navigate
- Key Product Innovations and Regulatory Climate
- Weight Loss Supplements Consumption Analysis
- Weight Loss Supplements Production Analysis
- Weight Loss Supplements and Management
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