Women’s Digital Health Market By Type, By Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, General Healthcare & Wellness)- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The global Women’s Digital Health market gathered revenue around USD 2.9 billion in 2021 and market is set to grow USD 10.5 billion by the end of 2030 and is estimated to expand at a modest CAGR of 20.9% during the prediction period 2022 to 2030.


The rise in smartphone penetration, adoption of preventive healthcare, favorable regulations, and rise in funding are the factors propelling market growth and awareness. Around 50.0% of the world’s population is women and there were around one billion women in 2019 with a mobile device capable of using modern-day digital tools. Furthermore, the rising number of chronic and general illnesses and infectious diseases depicts the market potential for digital women’s healthcare. The conducive regulatory environment, enabling approval of the contemporary digital applications and devices catering to conventional women’s health issues, is further boosting the market growth.

The existing companies and new market players are focused on introducing innovative solutions in the market. In addition, the visible growth in funding and the startups is contributing to market growth. With over 200 startups worldwide offering around 3,000 digital women’s health solutions, the digital women’s healthcare ideas have received more than 1.0 billion in funding between 2015 to 2018.

The technological advancements in women’s healthcare have offered solutions to a wide range of women-related issues. The digital tools facilitate personalized and preventive care approaches at low cost and high accessibility. The advancing technology such as artificial intelligence and data science provide women with personalized insights by tracking their health indicators to make informed decisions regarding their health.

Report Scope of the Women’s Digital Health Market

Report Highlights


Market Size By 2030

USD 10.5 Billion

Growth Rate

CAGR of 20.9% From 2022 to 2030

Largest Market

North America

Fastest Growing Market

Asia Pacific

Base Year


Segments Covered

  • Type
  •  application

Regional Scope

  • North America
  • APAC
  • Europe
  • Latin America
  • MEAN
  • Rest of the World

Companies Mentioned

HeraMED; iSono Health; Clue by Biowink; Chiaro Technology Ltd.; Natural Cycles; Ava Science, Inc.; NURX Inc.; Prima-Temp, Inc.; Glow; Lucina Health; MobileODT Ltd., Braster SA; Athena Feminine Technologies; Plackal Tech.


Type Insights

The mobile apps segment dominated the market and held the largest revenue share of 67.9% in 2021 owing to the rising adoption of mobile apps for the management of menstrual cycles, fertility cycles, and pregnancy. On the other hand, the wearable device segment is likely to witness the fastest growth over the forecast period and the diagnostics tools are also gaining attention gradually with new developments introduced by the companies.

The adoption of these digital tools is rapidly growing owing to the convenience and accessibility of the tools. The continuous technological advancements in the field of digital health allow women to be updated about their health status and make informed decisions based on actionable insights.

Application Insights

The reproductive health segment dominated the market and accounted for the largest revenue share of 43.0% in 2021 pertaining to the highest adoption rate of mobile applications catering to female health care management. On the other hand, the general healthcare and wellness segment is likely to witness the fastest growth over the forecast period.

The market is gradually opening up to cater to additional women’s issues such as pelvic care, pregnancy care, and chronic illnesses such as breast cancer and cervical cancer. The notable advances such as at-home screening help in the early detection of cancer, the pregnancy monitoring platforms help in self-monitoring of required health indications, and analytics platforms help in identifying women at the risk of preterm birth or other complications.

Regional Insights

In 2021, North America dominated the market and accounted for the largest revenue share of 43.1%. This is owing to the availability of advanced technological infrastructure, better access to the latest devices, better reach for diagnosis and treatment, and higher disposable incomes. On the other hand, Asia Pacific is expected to witness the fastest growth from 2022 to 2030. Emerging economies in this region, including China, India, and Singapore are exhibiting strong economic growth.

The government initiatives and favorable regulatory environment are further boosting the growth of the digital women’s healthcare market in these countries. In addition to the efforts to overcome the barrier concerning the socio-cultural approach towards women’s healthcare.

Some of the prominent players in the Women’s Digital Health Market include:

  • HeraMED
  • iSono Health
  • Clue by Biowink
  • Chiaro Technology Ltd.
  • Natural Cycles
  • Ava Science, Inc.
  • NURX Inc.
  • Prima-Temp, Inc.
  • Glow
  • Lucina Health
  • MobileODT Ltd.
  • Braster SA
  • Athena Feminine Technologies
  • Plackal Tech

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

  • By Type Outlook (Revenue, USD Million, 2016 - 2028)
  • Mobile Apps
  • Wearable Devices
  • Diagnostic Tools
  • Others
  • By Application
  • Reproductive Health
  • Pregnancy & Nursing Care
  • Pelvic Care
  • General Healthcare & Wellness

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Women’s Digital Health Market Study:


  • Growth of Women’s Digital Health in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Women’s Digital Health and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Women’s Digital Health Consumption Analysis
  •  Women’s Digital Health Production Analysis
  •  Women’s Digital Health and Management