Women’s Health And Beauty Supplements Market Size Report, 2022-2030
The global Women’s Health And Beauty Supplements market size was estimated at USD 57.30 billion in 2021 and is expected to surpass around USD 206.90 billion by 2030 and poised to grow at a compound annual growth rate (CAGR) of 12.9% during the forecast period 2022 to 2030.
Growth Factors:
Various factors, such as the growing middle-class population, rising prevalence of various nutritional deficiencies among women, increasing access to supplements, availability of multiple products, and rising number of distribution channels & advertising strategies being adopted by major brands are driving the market. In addition, the COVID-19 pandemic has boosted the awareness of physical, mental, and emotional health and increased the implementation of self-care among consumers.
This raised the adoption of various health and beauty supplements. Consumers have started adopting vitamins, minerals, and botanicals to boost immunity. According to a 2021 study published by the WHO on the dietary habits of dieticians during the pandemic, 88.9% of the participants believed that balanced nutrition would impact the course of COVID-19 infection positively. To combat the infection, 94.5% of the participants consumed dietary supplements, wherein fish oil (81.9%) was the most common. Furthermore, the study showed that women consumed functional foods twice that of men. Furthermore, the growing instances of nutrition deficiencies in women are driving the market growth.
For instance, according to a study published in 2020, the prevalence of anemia was about 20% in Chinese women of reproductive age. Among these, 22% prevalence was found in pregnant women and 19% in non-pregnant women. Also, the increasing use of beauty supplements is fueling the market growth. As per the study, 90% of female beauty consumers in the U.S. currently use a daily vitamin and/or mineral for general health purposes. The key players developing new products to cater to consumer demand are impelling growth. For instance, in July 2021, Herbalife Nutrition launched Herbalife Skin LycoGlow—a skin health supplement.
Moreover, accessibility to dietary and beauty supplements is increasing due to the emergence of e-commerce. Online platforms are also flourishing in developing countries, such as India, China, and Brazil. In addition, many players in the market are launching their businesses on e-platforms to gain a larger market share. For instance, in August 2021, Vitamin Shoppe launched an e-commerce website in South Korea to provide easy access to various health and wellness supplements to customers. Also, the growing women empowerment, rising geriatric population, and increasing disposable income & number of working women are supporting the market growth.
The sudden outbreak of COVID-19 significantly increased the focus on health & wellness globally. The demand for nutritional products raised to maintain fitness and strengthen the immune system, thereby, significantly propelling the market growth. Also, the high consumption of immunity support and anti-inflammatory supplements during the pandemic resulted in the increased sales of vitamins B, C, and D. Moreover, continued adoption of supplements post-pandemic for the maintenance of good health is impelling the market growth. Moreover, the pandemic has also enhanced the growth of e-commerce channels, which is positively impacting the market growth.
Report Scope of the Women’s Health And Beauty Supplements Market
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Report Coverage |
Details |
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Market Size |
US$ 206.90 Billion by 2030 |
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Growth Rate |
CAGR of 12.9% from 2022 to 2030 |
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Largest Market |
North America |
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Fastest Growing Market |
Asia Pacific |
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Base Year |
2021 |
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Forecast Period |
2022 to 2030 |
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Segments Covered |
Product, application, age group, consumer group, sales channel and Region, |
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Companies Mentioned |
Herbalife International of America, Inc.; GNC Holdings, Inc.; Nature’s Bounty Co.; Bayer AG; Garden of Life (Nestle); Suntory Holdings Ltd.; Taisho Pharmaceutical Co., Ltd.; Swisse Wellness Pty Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores.; FANCL Corp.;Asahi Group Holdings, Ltd.; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; BY-HEALTH Co., Ltd.; Revital Ltd.; The Himalaya Drug Company; Vita Life Sciences; Grape King Bio Ltd.; Standard Foods Corp. |
Product Insights
On the basis of products, the global market has been further categorized into vitamins, minerals, enzymes, botanicals, proteins, omega - 3, probiotics, and others. the vitamins segment held the largest share more than 36.00%in 2021. The high share can be attributed to the growing adoption of a healthy lifestyle, increased life expectancy, and focus on preventive care to avoid expensive healthcare expenditure. Moreover, the rising demand for vitamin supplements by pregnant women who are anemic or women who have vitamin D deficiency is also anticipated to boost the market growth.
On the other hand, the enzymes-based supplements segment is expected to grow at the fastest CAGR from 2022 to 2030, followed by other probiotic supplements, owing to their slimming and beauty enhancement effects. Moreover, it is expected that the consumer pool for botanicals would also grow at a significant rate. The demand for herbal supplements is expected to increase in the coming years due to the growing preference for natural/herbal products during pregnancy owing to increasing awareness about the therapeutic properties of these supplements.
Application Insights
The women’s health application segment dominated the global market in 2021 and accounted for the maximum share of more than 68.00% of the global revenue in 2021 owing to the presence of a large consumer pool, availability of a variety of supplements for different conditions, such as prenatal, postnatal, bone & joint health, immune system, digestive system health. Also, the increasing incidences of women suffering from various nutritional deficiencies and a rise in the need for nutrients, mainly in prenatal, premenstrual, and perimenopause stages are some of the factors contributing to the segment’s large share.
The women’s health segment is estimated to expand further at the fastest growth rate during the forecast period retaining its dominant position in the global market owing to increased consumption of immune-boosting supplements and iron supplements by pregnant women. Moreover, increasing demand for bone & joint health and stress-relieving supplements, and digestive systems is expected to boost the market growth. On the basis of applications, the global market has been categorized into beauty and women’s health.
Age Group Insights
On the basis of age groups, the global market has been further categorized into 15 - 30 years, 30 - 50 years, 50 – 70 years, and above 70 years. The 31–50 years age group segment dominated the global market in 2021 and accounted for the maximum share of more than 41.7% of the overall revenue. This can be attributed to the high adoption of supplements and high purchasing power among women of this age group. Moreover, women in this age group are willing to spend on beauty supplements, such as anti-aging and skin care products.
A large number of pregnant women in this age group is also contributing to the segment’s high revenue. On the other hand, the above 70 years age group segment is expected to register the fastest growth rate from 2022 to 2030 owing to the growing geriatric population across the globe and subsequent rise in the prevalence of various health disorders. In addition, the presence of major market players offering supplements designed for women aged above 70 years is supporting the growth of this segment.
Consumer Group Insights
On the basis of consumer groups, the global market has been segmented into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. The other segment dominated the global market in 2021 and accounted for the largest share of more than 32.00% of the overall revenue. High consumption of supplements by women aged 15 to 49 years along with a large consumer base in this age group is supporting the segment growth. Moreover, the consumption of supplements has also improved pregnancy outcomes, along with the reduced risk of giving birth to low-birth-weight babies, thereby, contributing to the growth of the other segment.
On the other hand, the postnatal consumer group segment is estimated to register the fastest growth rate during the forecast period. An increase in the awareness levels of the importance & benefits of supplement consumption in the postnatal stage is expected to drive the growth of this segment. In addition, the increasing prevalence of women suffering from anemia is fueling the demand for postnatal supplements. Globally, around 41.8% of pregnant women are anemic.
Sales Channel Insights
The direct sales channel accounted for the largest revenue share of more than 36.8% in 2021. The presence of a large number of providers, lucrative discounts, and high consumer trust in direct sales channel is responsible for segment growth. Also, significant investments by companies in building their own distribution networks are fueling market growth. Furthermore, the adoption of various strategies, such as providing personalized consulting before the purchase of supplements by well-established retail stores to maintain their market shares in the retail business, is driving the segment growth.
On the other hand, the online sales channel segment is expected to grow at the fastest CAGR during the forecast period on account of the easy availability of products of various brands and offers and discounts on the same and a rise in the number of e-commerce players in the market. In addition, the outbreak of COVID-19 and the nationwide lockdown phase across the globe also played a vital role in increasing the sales of supplements through online distribution channels, thereby propelling the growth of this segment.
Regional Insights
The Asia Pacific dominated the global market in 2021 and accounted for the largest share of 38.6% of the global revenue. The availability of many products, presence of local manufacturers of supplements & raw materials, rising consumer awareness, growing working population, increasing prevalence of diseases, and high disposable income levels are the key factors driving the market growth. In addition, improvements in the regulatory framework in countries like China and Australia have led to a rise in the sales of dietary supplements in these countries, thereby driving regional market growth.
The Middle East & Africa region is anticipated to grow at the fastest CAGR during the forecast period on account of the growing awareness about health and well-being coupled with nutritional deficiencies. The number of chemists or pharmacies in the region is also growing, enabling easy access to vitamins & dietary supplements. Moreover, the growing awareness of major beauty supplement brands through social media platforms is expected to boost the market for beauty supplements in the region over the forecast period.
Some of the prominent players in the Women’s Health And Beauty Supplements Market include:
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Nova one advisor, Inc. has segmented the global Women’s Health And Beauty Supplements market
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Key Points Covered in Women’s Health And Beauty Supplements Market Study:
Chapter 1. Methodology And Scope
1.1 Market Segmentation And Scope
1.2 Market Definition
1.3 Research Methodology
1.3.1 Information Procurement
1.3.1.1 Purchased Database:
1.3.1.2 Nova one advisor’s Internal Database
1.3.2 Primary Research:
1.4 Research Scope And Assumptions
1.5 List To Data Sources
Chapter 2. Executive Summary
2.1 Market Outlook
2.2 Segment Outlook
2.3 Competitive Insights
2.4 Women’s Health And Beauty Supplements Market Snapshot
Chapter 3. Women’s Health And Beauty Supplements Market Variables, Trends & Scope
3.1 Women’s Health And Beauty Supplements Market Snapshot
3.2 Penetration And Growth Prospect Mapping
3.3 Market Dynamics
3.3.1 Market Driver Analysis
3.3.2 Market Restraint Analysis
3.3.2 Industry Challenges
3.4 Women’s Health And Beauty Supplements Market: Analysis Tools
3.4.1 Porter’s Five Forces Analysis
3.4.2 Pestel Analysis
3.5 Regulatory Framework
3.6 Impact Of Covid-19 On Women’s Health And Beauty Supplements Market
Chapter 4. Women’s Health And Beauty Supplements Market: Competitive Analysis
4.1 Recent Developments And Impact Analysis, By Key Market Participants
4.2 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players
4.3 Company Market Position Analysis
Chapter 5. Women’s Health And Beauty Supplements Market: Product Type Estimates & Trend Analysis
5.1 Segment Dashboard
5.2 Women’s Health And Beauty Supplements Market: Product Type Movement Analysis, USD Million, 2021 & 2030
5.2.1 Vitamins
5.2.1.1 Vitamins Market Estimates And Forecasts, 2017 - 2030
5.2.2 Minerals
5.2.2.1 Minerals Market Estimates And Forecasts, 2017 - 2030
5.2.3 Enzymes
5.2.3.1 Enzymes Market Estimates And Forecasts, 2017 - 2030
5.2.4 Botanicals
5.2.4.1 Botanicals Market Estimates And Forecasts, 2017 - 2030
5.2.5 Proteins
5.2.5.1 Proteins Market Estimates And Forecasts, 2017 - 2030
5.2.6 Omega-3
5.2.6.1 Omega-3 Market Estimates And Forecasts, 2017 - 2030
5.2.7 Probiotics
5.2.7.1 Probiotics Market Estimates And Forecasts, 2017 - 2030
5.2.7 Others
5.2.7.1others Market Estimates And Forecasts, 2017 - 2030
Chapter 6. Women’s Health And Beauty Supplements Market:Application Type Estimates & Trend Analysis
6.1 Segment Dashboard
6.2 Women’s Health And Beauty Supplements Market: Application Type Movement Analysis, USD Million, 2021 & 2030
6.2.1 Women’s Health
6.2.1.1 Women’s Health Market Estimates And Forecasts, 2017 - 2030
6.2.2 Beauty
6.2.2.1 Beauty Supplement Market Estimates And Forecasts, 2017 - 2030
Chapter 7. Women’s Health And Beauty Supplements Market: Age- Group Estimates & Trend Analysis
7.1 Segment Dashboard
7.2 Women’s Health And Beauty Supplements Market: Age-Group Movement Analysis, USD Million, 2021 & 2030
7.2.1 Age 15-30
7.2.1.1 Age 15-30 Market Estimates And Forecasts, 2017 - 2030
7.2.2 Age 31-50
7.2.2.1 Age 31-50 Market Estimates And Forecasts, 2017 - 2030
7.2.3 Age 51-70
7.2.3.1 Age 31-50 Market Estimates And Forecasts, 2017 - 2030
7.2.4 Above Age 70
7.2.4.1 Above Age 70 Market Estimates And Forecasts, 2017 - 2030
Chapter 8. Women’s Health And Beauty Supplements Market: Consumer Group Estimates & Trend Analysis
8.1 Segment Dashboard
8.2 Women’s Health And Beauty Supplements Market: Consumer-Group Movement Analysis, USD Million, 2021 & 2030
8.2.1 Prenatal
8.2.1.1 Prenatal Market Estimates And Forecasts, 2017 - 2030
8.2.2 Postnatal
8.2.2.1 Postnatal Market Estimates And Forecasts, 2017 - 2030
8.2.3 Premenstrual Syndrome
8.2.3.1 Premenstrual Syndrome Market Estimates And Forecasts, 2017 - 2030
8.2.4 Perimenopause
8.2.4.1 Perimenopause Market Estimates And Forecasts, 2017 - 2030
8.2.5 Postmenopause
8.2.5.1 Postmenopause Market Estimates And Forecasts, 2017 - 2030
8.2.5 Others
8.2.5.1 Others Market Estimates And Forecasts, 2017 - 2030
Chapter 9. Women’s Health And Beauty Supplements Market: Sales Channel Estimates & Trend Analysis
9.1 Segment Dashboard
9.2 Women’s Health And Beauty Supplements Market: Sales Channel Movement Analysis, USD Million, 2021 & 2030
9.2.1 Online Sales Channel
9.2.1.1 Online Sales Channel Market Estimates And Forecasts, 2017 - 2030
9.2.2 Direct Sales Channel
9.2.2.1 Direct Sales Channel Market Estimates And Forecasts, 2017 - 2030
9.2.3 Pharmacies/Drug Stores
9.2.3.1 Pharmacies/Drug Stores Market Estimates And Forecasts, 2017 - 2030
9.2.4 Other Offline Channels
9.2.4.1 Other Offline Channels Market Estimates And Forecasts, 2017 - 2030
Chapter 10. Women’s Health And Beauty Supplements Market: Regional Estimates & Trend Analysis: By Product, By Application, By Age-Group, By Consumer Group, By Sales Channel
10.1 Regional Market Snapshot
10.2 Women’s Health And Beauty Supplements Market: Regional Movement Analysis, USD Million, 2021 & 2030, USD Million
10.3 North America
10.3.1 North America Women’s Health And Beauty Supplements Market Estimates And Forecasts, 20110 - 2030
10.3.2 U.S.
10.3.2.1 U.S. Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.3.3 Canada
10.3.3.1 Canada Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4 Europe
10.4.1 Europe Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4.2 Germany
10.4.2.1 Germany Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4.3 U.K.
10.4.3.1 U.K. Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4.4 Italy
10.4.4.1 Italy Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4.5 Spain
10.4.5.1 Spain Women’s Health And Beauty Supplements Market Estimates And Forecasts, 20110 - 2030
10.4.6 France
10.4.6.1 France Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.4.7 Russia
10.4.7.1 Russia Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5 Asia Pacific
10.5.1 Asia Pacific Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.2 China
10.5.2.1 China Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.3 India
10.5.3.1 India Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.4 Japan
10.5.4.1 Japan Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.5 South Korea
10.5.5.1 South Korea Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.6 Australia
10.5.6.1 Australia Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.7 Taiwan
10.5.7.1 Taiwan Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.8 Malaysia
10.5.8.1 Malaysia Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.5.9 Thailand
10.5.9.1 Thailand Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.6 Latin America
10.6.1 Latin America Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.6.2 Brazil
10.6.2.1 Brazil Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.6.3 Mexico
10.6.3.1 Mexico Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.6.4 Argentina
10.6.4.1 Argentina Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.7 MEA
10.7.1 MEA Women’s Health And Beauty Supplements Market Estimates And Forecastss, 2017 - 2030
10.7.2 South Africa
10.7.2.1 South Africa Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.7.3 Saudi Arabia
10.7.3.1 Saudi Arabia Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
10.7.4 UAE
10.7.4.1 UAE Women’s Health And Beauty Supplements Market Estimates And Forecasts, 2017 - 2030
Chapter 11. Competitive Landscape
11.1 Company Profiles
11.1.1. HERBALIFE INTERNATIONAL OF AMERICA, INC.
11.1.1.1 Company overview
11.1.1.2 Financial performance
11.1.1.3 Product benchmarking
11.1.1.4 Strategic initiatives
11.1.2. GNC HOLDINGS, INC.
11.1.2.1 Company overview
11.1.2.2 Financial performance
11.1.2.3 Product benchmarking
11.1.2.4 Strategic initiatives
11.1.3. NATURE’S BOUNTY CO.
11.1.3.1 Company overview
11.1.3.2 Financial performance
11.1.3.3 Product benchmarking
11.1.3.4 Strategic initiatives
11.1.4. BAYER AG
11.1.4.1 Company overview
11.1.4.2 Financial performance
11.1.4.3 Product benchmarking
11.1.4.4 Strategic initiatives
11.1.5. GARDEN OF LIFE (NESTLE)
11.1.5.1 Company overview
11.1.5.2 Financial performance
11.1.5.3 Product benchmarking
11.1.5.4 Strategic initiatives
11.1.6. SUNTORY HOLDINGS LIMITED
11.1.6.1 Company overview
11.1.6.2 Financial performance
11.1.6.3 Product benchmarking
11.1.6.4 Strategic initiatives
11.1.7. TAISHO PHARMACEUTICAL CO., LTD.
11.1.7.1 Company overview
11.1.7.2 Financial performance
11.1.7.3 Product benchmarking
11.1.7.4 Strategic initiatives
11.1.8. SWISSE WELLNESS PTY LTD
11.1.8.1 Company overview
11.1.8.2 Financial performance
11.1.8.3 Product benchmarking
11.1.8.4 Strategic initiatives
11.1.9. PHARMAVITE LLC
11.1.9.1 Company overview
11.1.9.2 Financial performance
11.1.9.3 Product benchmarking
11.1.9.4 Strategic initiatives
11.1.10. PFIZER, INC.
11.1.10.1 Company overview
11.1.10.2 Financial performance
11.1.10.3 Product benchmarking
11.1.10.4 Strategic initiatives
11.1.11. BLACKMORES
11.1.11.1 Company overview
11.1.11.2 Financial performance
11.1.11.3 Product benchmarking
11.1.11.4 Strategic initiatives
11.1.12. FANCL CORPORATION
11.1.12.1 Company overview
11.1.12.2 Financial performance
11.1.12.3 Product benchmarking
11.1.12.4 Strategic initiatives
11.1.13. ASAHI GROUP HOLDINGS, LTD.
11.1.13.1 Company overview
11.1.13.2 Financial performance
11.1.13.3 Product benchmarking
11.1.13.4 Strategic initiatives
11.1.14. USANA HEALTH SCIENCES, INC.
11.1.14.1 Company overview
11.1.14.2 Financial performance
11.1.14.3 Product benchmarking
11.1.14.4 Strategic initiatives
11.1.15. NU SKIN ENTERPRISE, INC.
11.1.15.1 Company overview
11.1.15.2 Financial performance
11.1.15.3 Product benchmarking
11.1.15.4 Strategic initiatives
11.1.16. BY-HEALTH CO., LTD.
11.1.16.1 Company overview
11.1.16.2 Financial performance
11.1.16.3 Product benchmarking
11.1.16.4 Strategic initiatives
11.1.17. REVITAL LTD.
11.1.17.1 Company overview
11.1.17.2 Financial performance
11.1.17.3 Product benchmarking
11.1.17.4 Strategic initiatives
11.1.18. THE HIMALAYA DRUG COMPANY
11.1.18.1 Company overview
11.1.18.2 Financial performance
11.1.18.3 Product benchmarking
11.1.18.4 Strategic initiatives
11.1.19. VITA LIFE SCIENCES
11.1.19.1 Company overview
11.1.19.2 Financial performance
11.1.19.3 Product benchmarking
11.1.19.4 Strategic initiatives
11.1.20. GRAPE KING BIO LTD.
11.1.20.1 Company overview
11.1.20.2 Financial performance
11.1.20.3 Product benchmarking
11.1.20.4 Strategic initiatives
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers