Women’s Health And Beauty Supplements Market Size, Share & Trends Analysis Report By Product, By Application, By Age Group, By Consumer Group, By Sales Channel- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The global Women’s Health And Beauty Supplements market size was estimated at USD 57.30 billion in 2021 and is expected to surpass around USD 206.90 billion by 2030 and poised to grow at a compound annual growth rate (CAGR) of 12.9% during the forecast period 2022 to 2030.

Growth Factors:

Various factors, such as the growing middle-class population, rising prevalence of various nutritional deficiencies among women, increasing access to supplements, availability of multiple products, and rising number of distribution channels & advertising strategies being adopted by major brands are driving the market. In addition, the COVID-19 pandemic has boosted the awareness of physical, mental, and emotional health and increased the implementation of self-care among consumers.

This raised the adoption of various health and beauty supplements. Consumers have started adopting vitamins, minerals, and botanicals to boost immunity. According to a 2021 study published by the WHO on the dietary habits of dieticians during the pandemic, 88.9% of the participants believed that balanced nutrition would impact the course of COVID-19 infection positively. To combat the infection, 94.5% of the participants consumed dietary supplements, wherein fish oil (81.9%) was the most common. Furthermore, the study showed that women consumed functional foods twice that of men. Furthermore, the growing instances of nutrition deficiencies in women are driving the market growth.

For instance, according to a study published in 2020, the prevalence of anemia was about 20% in Chinese women of reproductive age. Among these, 22% prevalence was found in pregnant women and 19% in non-pregnant women. Also, the increasing use of beauty supplements is fueling the market growth. As per the study, 90% of female beauty consumers in the U.S. currently use a daily vitamin and/or mineral for general health purposes. The key players developing new products to cater to consumer demand are impelling growth. For instance, in July 2021, Herbalife Nutrition launched Herbalife Skin LycoGlow—a skin health supplement.

Moreover, accessibility to dietary and beauty supplements is increasing due to the emergence of e-commerce. Online platforms are also flourishing in developing countries, such as India, China, and Brazil. In addition, many players in the market are launching their businesses on e-platforms to gain a larger market share. For instance, in August 2021, Vitamin Shoppe launched an e-commerce website in South Korea to provide easy access to various health and wellness supplements to customers. Also, the growing women empowerment, rising geriatric population, and increasing disposable income & number of working women are supporting the market growth.

The sudden outbreak of COVID-19 significantly increased the focus on health & wellness globally. The demand for nutritional products raised to maintain fitness and strengthen the immune system, thereby, significantly propelling the market growth. Also, the high consumption of immunity support and anti-inflammatory supplements during the pandemic resulted in the increased sales of vitamins B, C, and D. Moreover, continued adoption of supplements post-pandemic for the maintenance of good health is impelling the market growth. Moreover, the pandemic has also enhanced the growth of e-commerce channels, which is positively impacting the market growth.

Report Scope of the Women’s Health And Beauty Supplements Market

Report Coverage


Market Size

US$ 206.90 Billion by 2030

Growth Rate

CAGR of 12.9% from 2022 to 2030

Largest Market

North America

Fastest Growing Market

Asia Pacific

Base Year


Forecast Period

2022 to 2030

Segments Covered

 Product, application, age group, consumer group, sales channel and Region,

Companies Mentioned

 Herbalife International of America, Inc.; GNC Holdings, Inc.; Nature’s Bounty Co.; Bayer AG; Garden of Life (Nestle); Suntory Holdings Ltd.; Taisho Pharmaceutical Co., Ltd.; Swisse Wellness Pty Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores.; FANCL Corp.;Asahi Group Holdings, Ltd.; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; BY-HEALTH Co., Ltd.; Revital Ltd.; The Himalaya Drug Company; Vita Life Sciences; Grape King Bio Ltd.; Standard Foods Corp.


Product Insights

On the basis of products, the global market has been further categorized into vitamins, minerals, enzymes, botanicals, proteins, omega - 3, probiotics, and others. the vitamins segment held the largest share more than 36.00%in 2021. The high share can be attributed to the growing adoption of a healthy lifestyle, increased life expectancy, and focus on preventive care to avoid expensive healthcare expenditure. Moreover, the rising demand for vitamin supplements by pregnant women who are anemic or women who have vitamin D deficiency is also anticipated to boost the market growth.

On the other hand, the enzymes-based supplements segment is expected to grow at the fastest CAGR from 2022 to 2030, followed by other probiotic supplements, owing to their slimming and beauty enhancement effects. Moreover, it is expected that the consumer pool for botanicals would also grow at a significant rate. The demand for herbal supplements is expected to increase in the coming years due to the growing preference for natural/herbal products during pregnancy owing to increasing awareness about the therapeutic properties of these supplements.

Application Insights

The women’s health application segment dominated the global market in 2021 and accounted for the maximum share of more than 68.00% of the global revenue in 2021 owing to the presence of a large consumer pool, availability of a variety of supplements for different conditions, such as prenatal, postnatal, bone & joint health, immune system, digestive system health. Also, the increasing incidences of women suffering from various nutritional deficiencies and a rise in the need for nutrients, mainly in prenatal, premenstrual, and perimenopause stages are some of the factors contributing to the segment’s large share.

The women’s health segment is estimated to expand further at the fastest growth rate during the forecast period retaining its dominant position in the global market owing to increased consumption of immune-boosting supplements and iron supplements by pregnant women. Moreover, increasing demand for bone & joint health and stress-relieving supplements, and digestive systems is expected to boost the market growth. On the basis of applications, the global market has been categorized into beauty and women’s health.

Age Group Insights

On the basis of age groups, the global market has been further categorized into 15 - 30 years, 30 - 50 years, 50 – 70 years, and above 70 years. The 31–50 years age group segment dominated the global market in 2021 and accounted for the maximum share of more than 41.7% of the overall revenue. This can be attributed to the high adoption of supplements and high purchasing power among women of this age group. Moreover, women in this age group are willing to spend on beauty supplements, such as anti-aging and skin care products.

A large number of pregnant women in this age group is also contributing to the segment’s high revenue. On the other hand, the above 70 years age group segment is expected to register the fastest growth rate from 2022 to 2030 owing to the growing geriatric population across the globe and subsequent rise in the prevalence of various health disorders. In addition, the presence of major market players offering supplements designed for women aged above 70 years is supporting the growth of this segment.

Consumer Group Insights

On the basis of consumer groups, the global market has been segmented into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. The other segment dominated the global market in 2021 and accounted for the largest share of more than 32.00% of the overall revenue. High consumption of supplements by women aged 15 to 49 years along with a large consumer base in this age group is supporting the segment growth. Moreover, the consumption of supplements has also improved pregnancy outcomes, along with the reduced risk of giving birth to low-birth-weight babies, thereby, contributing to the growth of the other segment.

On the other hand, the postnatal consumer group segment is estimated to register the fastest growth rate during the forecast period. An increase in the awareness levels of the importance & benefits of supplement consumption in the postnatal stage is expected to drive the growth of this segment. In addition, the increasing prevalence of women suffering from anemia is fueling the demand for postnatal supplements. Globally, around 41.8% of pregnant women are anemic.

Sales Channel Insights

The direct sales channel accounted for the largest revenue share of more than 36.8% in 2021. The presence of a large number of providers, lucrative discounts, and high consumer trust in direct sales channel is responsible for segment growth. Also, significant investments by companies in building their own distribution networks are fueling market growth. Furthermore, the adoption of various strategies, such as providing personalized consulting before the purchase of supplements by well-established retail stores to maintain their market shares in the retail business, is driving the segment growth.

On the other hand, the online sales channel segment is expected to grow at the fastest CAGR during the forecast period on account of the easy availability of products of various brands and offers and discounts on the same and a rise in the number of e-commerce players in the market. In addition, the outbreak of COVID-19 and the nationwide lockdown phase across the globe also played a vital role in increasing the sales of supplements through online distribution channels, thereby propelling the growth of this segment.

Regional Insights

The Asia Pacific dominated the global market in 2021 and accounted for the largest share of 38.6% of the global revenue. The availability of many products, presence of local manufacturers of supplements & raw materials, rising consumer awareness, growing working population, increasing prevalence of diseases, and high disposable income levels are the key factors driving the market growth. In addition, improvements in the regulatory framework in countries like China and Australia have led to a rise in the sales of dietary supplements in these countries, thereby driving regional market growth.

The Middle East & Africa region is anticipated to grow at the fastest CAGR during the forecast period on account of the growing awareness about health and well-being coupled with nutritional deficiencies. The number of chemists or pharmacies in the region is also growing, enabling easy access to vitamins & dietary supplements. Moreover, the growing awareness of major beauty supplement brands through social media platforms is expected to boost the market for beauty supplements in the region over the forecast period.

Some of the prominent players in the Women’s Health And Beauty Supplements Market include:

  • Herbalife International of America, Inc.
  • GNC Holdings, Inc.
  • Nature’s Bounty Co.
  • Bayer AG
  • Garden of Life (Nestle)
  • Suntory Holdings Ltd.
  • Taisho Pharmaceutical Co., Ltd.
  • Swisse Wellness Pty. Ltd
  • Pharmavite LLC
  • Pfizer, Inc.
  • Blackmores
  • FANCL Corp.
  • Asahi Group Holdings, Ltd.
  • USANA Health Sciences, Inc.
  • Nu Skin Enterprise, Inc.
  • BY-HEALTH Co., Ltd.
  • Revital Ltd.
  • The Himalaya Drug Company
  • Vita Life Sciences
  • Grape King Bio Ltd.
  • Standard Foods Corp.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Nova one advisor, Inc. has segmented the global Women’s Health And Beauty Supplements market

  • Product
    • Vitamins
    • Mineral
    • Enzymes
    • Botanicals
    • Proteins
    • Omega-3
    • Probiotics
    • Others
  • Application
    • Beauty
      • Skin Care
      • Nail Care
      • Hair Care
      • Others
    • Women's Health
  • Age Group
    • Age 15 - 30
    • Age 31 - 50
    • Age 51 - 70
    • Above 70 years
  • Consumer Group
    • Prenatal
    • Postnatal
    • PMS
    • Perimenopause
    • Postmenopause
    • Others
  • By Sales Channel
    • Online
    • Direct Sales
    • Pharmacies/Drug Stores
    • Other offline channels

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Women’s Health And Beauty Supplements Market Study:

  • Growth of Women’s Health And Beauty Supplements in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Women’s Health And Beauty Supplements and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Women’s Health And Beauty Supplements Consumption Analysis
  •  Women’s Health And Beauty Supplements Production Analysis
  •  Women’s Health And Beauty Supplements and Management