The global Yoga and Exercise Mats market gathered revenue around USD 10.9 Billion in 2020 and market is set to grow USD 19.1 Billion by the end of 2027 and is estimated to expand at a modest CAGR of 7.11% during the prediction period 2021 to 2027. This growth can be attributed to the rising popularity of yoga and an increase in the prevalence of lifestyle diseases across the globe.
This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Yoga and Exercise Mats market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Yoga and Exercise Mats market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.
COVID-19 Impact Assessment on Market Landscape
The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.
Yoga and Exercise Mats market report empower readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.
Challenge:
A yoga/ exercise mat provides a surface that is supportive and has a good grip, making the practice more accessible overall. The grip or stickiness of a mat is probably the most important factor, due to which it witnesses increased use. Although many fitness enthusiasts practice at home, particularly in South Asian countries, such as India, and do not feel the need to practice on a mat. Instead, they use alternatives, such as woven carpets, grass lawns, wooden floor, bathmat, or a big rock, among others, as far as they meet the same purpose. In addition, buying a premium quality mat can be costly, and fitness enthusiasts may not be prepared to spend that amount right at the beginning. This poses a major challenge for manufacturers, impacting the growth of the yoga and exercise mats market.
Competitive Rivalry
Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
· Company Overview
· Company Market Share/Positioning Analysis
· Product Offerings
· Financial Performance
· Recent Initiatives
· Key Strategies Adopted by Players
· Vendor Landscape
· List of Suppliers
· List of Buyers
Significant Market Participants Operational in the Yoga and Exercise Mats Market are:
The leading players in the Yoga and Exercise Mats Market are Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Adidas AG (Germany), Under Armour, Inc. (US), Sequential Brands Group Inc. (US), Airex AG (Switzerland), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), and La Vie Boheme Yoga (US)
Unravelling the Critical Segments
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects including product type, application/end-user, and region. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for period 2017 to 2027 and covers subsequent region in its scope:
Yoga and Exercise Mats Market, By Material
- Polyvinyl Chloride
- Thermoplastic Elastomer
- Polyurethane
- Natural Rubber
- Others
Yoga and Exercise Mats Market, By Distribution Channel
- Supermarket & Hypermarket
- Specialty Store
- E-commerce
Yoga and Exercise Mats Market, By End-use
By Geography
North America
Europe
- Germany
- France
- United Kingdom
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Southeast Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC
- North Africa
- South Africa
- Rest of Middle East & Africa
Highlights of the Report:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market
Research Methodology
In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Yoga and Exercise Mats market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.
Secondary resources referred to by analysts during the production of the Yoga and Exercise Mats market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Yoga and Exercise Mats markets more accurate and reliable.
Secondary Research
It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
· Governmental bodies, and organizations creating economic policies
· National and international social welfare institutions
· Company websites, financial reports and SEC filings, broker and investor reports
· Related patent and regulatory databases
· Statistical databases and market reports
· Corporate Presentations, news, press release, and specification sheet of Manufacturers
Primary Research
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
· Means of primary research: Email interactions, telephonic discussions and
Questionnaire based research etc.
· In order to validate our research findings and analysis we conduct primary interviews
of key industry participants. Insights from primary respondents help in validating the
secondary research findings. It also develops Research Team’s expertise and market
understanding.
Industry participants involved in this research study include:
· CEOs, VPs, market intelligence managers
· Procuring and national sales managers technical personnel, distributors and resellers
· Research analysts and key opinion leaders from various domains
The study objectives of this report are:
- To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2027);
- Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- To define, describe and forecast the market by type, application and region.
- To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
- To identify significant trends and factors driving or inhibiting the market growth.
- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
- To strategically profile the key players and comprehensively analyze their growth strategies.
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