AI In Media & Entertainment Market Size, Share & Trends Analysis Report By Solution (Hardware/Equipment, Services), By Application (Gaming, Personalization), And Segment- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The global AI in media & entertainment market size was exhibited at USD 13.83 billion in 2022 and is projected to hit around USD 149.8 billion by 2032, growing at a CAGR of 26.9% during the forecast period 2023 to 2032.

Key Pointers:

• The service segment dominated the artificial intelligence in media & entertainment market in 2022 with a revenue share of 60.2%. 
• The sales and marketing segment dominated the market in 2022 with a revenue share of 22.7%.
• AI is used for trading or marketing aspects, including design, advertising, and promotions in the entertainment & media fields
• The North America region dominated the market in 2022 and accounted for the maximum share of more than 40.09% of the overall revenue. 

AI In Media & Entertainment Market Report Scope

Artificial intelligence (AI) uses in gameplay, fake story recognition, plagiarized detection, production planning and management, personalization, sales and marketing, talent finding, and other fields is propelling the rise of the global AI in the media and entertainment sector. The increasing popularity of virtual creation in the media and entertainment business, and its ability to create high-definition graphics and real-time virtual worlds, are the key factor driving the market.

The increasing popularity of virtual creation in the media and entertainment business, and its ability to create high-definition graphics and real-time virtual worlds, are driving the market forward. Artificial intelligence(AI) is helping media companies to leverage these benefits by enhancing content management across various phases in the workflow of content processes, including smart content analysis and categorization, automatic image tagging, scalable personalization and predictions, time-saving content creation assistance, and text intelligence and analysis, and voice-controlled platforms.

AI technology providers work with broadcast companies to incorporate AI to optimize programming timetables. For instance, the BBC has started many efforts to apply AI/Machine Learning (ML) to optimize and automate content management. These activities have been implemented in a live telecast and deliberated further in later segments. These projects precisely target workflow enhancements aiming at time and cost savings in creation and distribution. The growing use of AI-based virtual production infrastructure in movie studios and TV shows is anticipated to upsurge the demand for motion capture workstations, virtual cameras, simulation cameras, and other virtual production hardware in the coming years.

The rising popularity of realistic virtual elements and three-dimensional designs for movies and video games is expected to drive the demand for computer graphics cards. Artificial intelligence in the media & entertainment industry is implemented for trading or marketing, including design, advertisements, and film promotion. Smart AI frameworks can create extensive marketing and advertising solutions. Using AI, predictive analytics can perform marketing procedures faster. AI-driven marketing software helps create promotional approaches, address audience goals, and make effective customer solutions. For instance, ‘Alibaba Luban’, an AI-based graphic design software produces visual designs a hundred times faster than humans, which means it will create 8000 banners in just a second.

Some of the prominent players in the AI in media & entertainment Market include:

• Amazon Web Services, Inc.
• EMG
• Gearhouse South Africa Pty. Ltd.
• Gravity Media
• GrayMeta
• International Business Machines Corp.
• LMG, LLC
• Matchroom Sport Ltd.
• Production Resource Group, L.L.C.
• Synthesia Ltd.
• TAIT
• Valossa Labs Ltd.
• Veritone, Inc.
• Pixellot
• PlaySight Interactive Ltd.
• AISportsWatch GmbH
• Spiideo
• Sportway AB
• EVS Broadcast Equipment S.A.
• Hudl
• Move.ai
• AutomaticTV

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global AI in media & entertainment market.

By Solution 

• Hardware/Equipment
• Services

By Application 

• Gaming
• Fake Story Detection
• Plagiarism Detection
• Personalization
• Production Planning & Management
• Sales & Marketing
• Talent Identification
• Content Capture
• Sports Automatic Productions
  • Video Production
  • Broadcasting & Live Streaming
  • Analytics

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)