Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous), Power Rating (<100 KVA, 100-350 KVA, 350-1000-2500 KVA, 2500-5000 KVA, >5000 KVA), Sales Channel (Direct, Indirect), End User- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The global generator sales market gathered revenue around USD 19.14 billion in 2021 and market is set to grow USD 30.5 billion by the end of 2030 and is estimated to expand at a modest CAGR of 5.20% during the prediction period 2022 to 2030.

Growth Factors:

The global generator sales market is expected to register a healthy growth in the near future. The growth in demand for power amidst woeful supply in emerging nations is expected to drive the market. The global generator sales market depicts an extremely competitive and fragmented landscape. According to a Nova one advisor report, the competition is expected to increase as renewable energy and rising diesel prices make way for diversification and technological advances. Generators are widely used for supplying uninterrupted and reliable power to manufacturing plants and various other commercial establishments. Additionally, the generator sales market also witnessed major growth due low diesel prices, driving efficient use of these systems. Additionally, new energy generation mediums like solar, wind, and biodiesel are expected to boost the market growth in the near future. Research in sustainable energy with focus on storage of energy represents a major opportunity for growth for key players in the generator sales market. 

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Generator sales market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Generator sales market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

Report Scope Details
Market Size USD  30.5 billion by 2030
Growth Rate CAGR of 5.20% From 2022 to 2030
Base Year 2021
Forecast Period 2022 to 2030
Report coverage Growth Factors, Revenue Status, Competitive Landscape,  and Future Trends
Segments Covered fuel type, application, end user, by power rating, Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Companies Mentioned Caterpillar Inc., Cummins Inc., Himoinsa S.L., Generac Holdings Inc., KOEL Green, AKSA Power Generation, Aggreko PLC, Atlas Copco AB, Kohler Co. . 

Generator Sales Market Dynamics


With rapid urbanization, the demand for goods and services is increasing, which is propelling the growth of the manufacturing sector. According to the ASEAN Economic Community (AEC), the Regional Comprehensive Economic Partnership (RCEP), if successfully implemented, would be a positive step toward a broader Free Trade Area of the Asia Pacific (FTAAP). It can serve as a suitable intergovernmental forum on free trade and boost the growth of various industries as well as supplement the development of the manufacturing sector in the region. Thus, driving the demand for power generation systems and generators in the region.


The energy storage market has grown exponentially over the past couple of years. In 2018, the World Bank Group (WBG) committed to invest USD 1 billion in a program to accelerate investments in battery storage for electric power systems in low- and middle-income countries. Battery energy storage systems can store energies during peak production with the help of batteries embedded in them, leading to less waste of energy. Battery storage helps balance the grid and improves power quality regardless of the generation source. Thus, restraining the growth of the generator sales market during the forecast period.


Bi-fuel generators offer advantages of both gas and diesel generators, thus, improving the reliability of standby power systems. An inverter generator is a recent technology that utilizes advanced electronic circuits and high-tech magnets Several generator manufacturers are adopting generators to address the diesel engine emission standards and high operational costs. Thus, such an increase in demand for hybrid generators, bi-fuel, and inverters is expected to create an opportunity for the players in the generator sales market.

COVID-19 Impact Assessment on Market Landscape

The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.

Generator sales market Report empowers readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.

Region Insights:

Asia Pacific stood as dominant region in the global generator sales market in 2017 and the region is anticipated to witness strong growth during the forecast period, as well. Countries in Asia Pacific have witnessed a rise in electricity consumption over the last few years.  In 2015, China consumed 5104 TWh of electricity.number increasing to 5683 TWh in 2017.

In 2017, Asia Pacific contributed a total revenue of US $ 6078.90 Mn to the overall generator sales market. Strong economic growth and improved standard of living are the key factors behind the growth in the generator sales market in Asia Pacific.

Europe, too, witnessed an increase in electricity consumption in 2017, by 1.7%. It was the third successive year of a rise in electricity consumption in this region.  The global generator sales market is extremely fragmented. Some of the key players include Generac Holdings Inc., Cummins Inc., AKSA Power Generation, Briggs & Stratton Corporation, Caterpillar Inc., and AGCO Corporation. Briggs & Stratton Corporation developed an 8000 watts Elite Series generator in May 2016,  which was the first Bluetooth-installed portable generator in the world.. 

Strategic partnerships and acquisitions have played a crucial role in the development and growth of the generator sales market. These collaborations have helped in raising the influence of the market players, thereby propelling growth prospects. Generac Holdings Inc. acquired Motortech Holding GmbH & Co. in January 2017, which bolstered the company's position in Europe's power generation market.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the prominent players in the Generator sales Market include:  Caterpillar Inc., Cummins Inc., Himoinsa S.L., Generac Holdings Inc., KOEL Green, AKSA Power Generation, Aggreko PLC, Atlas Copco AB, Kohler Co. 

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By fuel type:

  • Diesel
  • Gas
  • Others (LPG, propane, and bio-diesel)

By application:

  • Standby
  • Prime & Continuous
  • Peak Shaving

By end user:

  • Industrial
    • Utilities/Power Generation
    • Oil & Gas
    • Others (Mining, Marine, Chemicals, Military, And Manufacturing Industries)
  • Commercial
    • IT & Telecom
    •  Healthcare
    • Others (data centers, hotels, shopping complexes, malls, and public infrastructure
  • Residential

By power rating:

  • Below 100 kVA
  • 100–350 kVA
  • 350–1,000 kVA
  • 1,000–2,500 kVA
  • 2,500–5,000 kVA
  • Above 5,000 kVA

By sales channel:

  • Direct
  • Indirect

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Generator sales market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Generator sales market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Generator sales markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

  • Governmental bodies, and organizations creating economic policies
  • National and international social welfare institutions
  • Company websites, financial reports and SEC filings, broker and investor reports
  • Related patent and regulatory databases
  • Statistical databases and market reports
  • Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

  • Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
  • In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

  • CEOs, VPs, market intelligence managers
  • Procuring and national sales managers technical personnel, distributors and resellers
  • Research analysts and key opinion leaders from various domains

Key Points Covered in Generator sales Market Study:

  • Growth of Generator sales in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Generator sales and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Generator sales Consumption Analysis
  •  Generator sales Production Analysis
  •  Generator sales and Management