Oral Rehydration Solution (ORS) Market Size, Share, and Trends 2025 to 2034

Oral Rehydration Solution (ORS) Market Size and Growth 2025 to 2034

The global oral rehydration solution (ORS) market size is calculated at USD 3.45 billion in 2024, grows to USD 3.74 billion in 2025, and is projected to reach around USD 7.65 billion by 2034, growing at a CAGR of 8.29% from 2025 to 2034. The market is growing due to the rising prevalence of diarrhea, dehydration, and gastrointestinal diseases worldwide. Increasing awareness of preventive healthcare and easy availability of ORS products further boost demand.

Oral Rehydration Solution (ORS) Market Key Takeaways

• North America dominated the oral rehydration solution (ORS) market with a revenue share of approximately 38% in 2024.
• Asia Pacific is expected to grow at the fastest CAGR in the market during the forecast period.
• By product type, the powder segment held the largest market share in 2024.
• By product type, the solutions segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By application, the diarrhea segment led the market with the largest revenue share in 2024.
• By application, the vomiting segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By distribution channel, the retail pharmacies segment held the highest market share.
• By distribution channel, the online pharmacies segment is expected to grow at the fastest CAGR in the market during the forecast period.

What is the Significance of Oral Rehydration Solution (ORS)?

Oral rehydration solution (ORS) is a balanced mixture of salts and glucose used to quickly restore fluids and electrolytes lost due to diarrhea, vomiting, or dehydration. The Oral Rehydration Solution (ORS) market is expanding as consumers increasingly prefer ready-to-drink, convenient hydration products. Innovations in flavors, packaging, and formulations are attracting wider age groups beyond just medical use. Rising adoption of ORS in developing and developed regions alike, coupled with e-commerce availability and promotional health campaigns by NGOs and brands, is also driving consistent growth in the global ORS market.

What are the Key trends in the Oral Rehydration Solution (ORS) Market in 2024? 

• In January 2025, Kenvue, maker of ORSL®, launched a WHO-approved Ready-to-Drink ORS in India for diarrhea-related dehydration. As India’s top electrolyte drink brand, ORSL® has led the RTD category for over 20 years. The new solution tackles common errors in powdered ORS preparation, ensuring accurate osmolarity and effective rehydration. With diarrhea still a leading cause of child deaths, WHO-recommended ORS can prevent most related fatalities. (Source: https://www.kenvue.com/)
• In July 2024, UNICEF introduced an ORS distribution initiative focused on conflict zones to combat severe dehydration. The program aims to strengthen emergency relief efforts by boosting supplies through global support and donations. (Source: https://www.unicef.org/)

How Can AI Affect the Oral Rehydration Solution (ORS) Market?

AI can significantly impact the market by improving supply chain efficiency, predicting demand in high-risk regions, and enabling faster distribution during health emergencies. It can also support personalized hydration recommendations through health apps and wearable devices, enhancing consumer awareness and adoption. Moreover, AI-driven research can optimize ORS formulations and packaging for better efficacy and convenience. These advancements collectively boost accessibility, usage, and innovation in the ORS market worldwide.

Report Scope of Oral Rehydration Salts (ORS) Market

Market Dynamics 

Driver

Rising Incidence of Diarrhea and Dehydration

Increasing cases of dehydration and diarrhea drive the oral rehydration solution (ORS) market as healthcare providers and caregivers seek safe, quick, and effective hydration solutions. Seasonal outbreaks, travel-related illnesses, and rising awareness of home-based treatments make ORS a preferred option. Additionally, hospitals, clinics, and emergency relief programs rely on ORS to manage patient care efficiently, creating steady demand and encouraging manufacturers to expand product availability and innovate with ready-to-drink and flavored formulations.

• For Instance, In July 2024, UNICEF launched a new Oral Rehydration Solution (ORS) distribution initiative targeting emergency relief operations in conflict zones. This program aimed to address acute dehydration crises in affected areas through increased donations and international cooperation. By providing ready-to-use ORS, UNICEF sought to mitigate health risks associated with dehydration in regions experiencing conflict-induced displacement and inadequate access to clean water. (Source: https://www.unicef.org/)

Restraint

Lack of Awareness

Limited knowledge about ORS among certain populations restrains oral rehydration solution (ORS) market growth, as many people fail to recognize its importance in preventing dehydration-related complications. Inadequate government campaigns, minimal promotion through media, and a lack of training for caregivers and frontline health workers contribute to low adoption. This results in reduced demand, particularly in semi-urban and remote areas, even though ORS is a cost-effective, life-saving solution, slowing overall market expansion.

Opportunity

Ready to Drink and Flavoured Formulation 

Ready-to-Drink and flavored ORS formulations offer growth potential by making hydration solutions more accessible and user-friendly, particularly in urban and working populations. These products can drive adoption in schools, workplaces, and travel settings, where traditional powdered ORS may be inconvenient. Flavored options also help overcome taste barriers, encouraging consistent use among children and adults alike. By improving consumer experience and expanding usage occasions, these innovations can significantly enhance market penetration and long-term growth.

Segmental Insights

How does the Powder Segment dominate the Oral Rehydration Solution (ORS) Market in 2024?

In 2024, the powder segment dominated the ORS market because it offers flexibility in dosage and packaging, allowing customization for different age groups and dehydration severity. Its lightweight and compact form makes it easier for large-scale public health programs and emergency relief distribution. Moreover, powdered ORS is widely trusted by healthcare providers due to its proven efficacy, and it supports bulk manufacturing at lower costs, enabling broader market penetration compared to ready-to-drink alternatives.

The solution segment is projected to grow rapidly as consumer demand shifts toward hassle-free, portable hydration options. Ready-to-use ORS liquids reduce the need for clean water and precise mixing, making them ideal for travel, outdoor activities, and emergencies. Rising health-consciousness and preference for on-the-go wellness products also drive adoption. Moreover, manufacturers are expanding flavored and nutrient-enhanced liquid variants, appealing to a wider demographic, including children and elderly patients, which supports faster market growth compared to traditional powdered forms.

Oral Rehydration Solution (ORS) Market By Product Type, 2024-2034 (USD Billion)

How does the Diarrhea Segment Dominate the Oral Rehydration Solution (ORS) Market?

The diarrhea segment led the ORS market in revenue as it is the primary condition for which ORS is prescribed, ensuring consistent demand from healthcare providers and caregivers. Frequent seasonal outbreaks, travel-related illnesses, and malnutrition-related dehydration further boost its use. Additionally, public health campaigns and school-based ORS programs targeting children enhance adoption. The segment’s reliance on proven, effective, and life-saving treatment options positions it as the largest revenue contributor within the overall ORS market.

The vomiting segment is projected to grow rapidly as more healthcare providers recognize ORS as an effective preventive measure for dehydration from persistent vomiting. The growing incidence of motion sickness, gastroenteritis, and post-surgical nausea, along with rising home-care practices, is increasing demand. Innovations like easy-to-consume sachets and portable liquid formulations make ORS more accessible for patients experiencing vomiting, driving faster adoption. Expansion of awareness campaigns targeting caregivers and schools further contributes to the segment’s accelerated market growth.

Oral Rehydration Solution (ORS) Market By Applications, 2024-2034 (USD Billion)

What made the Retail Pharmacies Segment Dominant in the Oral Rehydration Solution (ORS) Market in 2024?

The retail pharmacy segment dominated the ORS market as it provides widespread reach in both urban and semi-urban areas, making products easily accessible to a large population. Brand visibility, promotional offers, and pharmacist recommendations boost consumer confidence and purchase frequency. Retail pharmacies also support impulse buying and bulk stocking for households, schools, and small clinics. Their established supply chains and trusted presence in local communities make them a preferred distribution channel, sustaining their leading market share.

The online pharmacy segment is poised for rapid growth as consumers increasingly prefer contactless, time-saving purchasing options. E-commerce platforms enable access to niche ORS products, such as pediatric flavors or specialized formulations, that may not be readily available in local stores. Digital marketing, targeted promotions, and app-based reminders for hydration management also encourage repeat purchases. Furthermore, expanding logistics networks and improved payment solutions make online pharmacies a convenient and reliable channel, driving faster adoption compared to traditional retail.

Oral Rehydration Solution (ORS) Market By Distribution Channel, 2024-2034 (USD Billion)

Regional Insights

How is North America contributing to the Expansion of the Oral Rehydration Solution (ORS) Market?

North America dominated the market due to high healthcare awareness, widespread availability of ORS products, and strong adoption of preventive care practices. The presence of leading manufacturers, well-established distribution channels, and advanced healthcare infrastructure ensures easy access to both powdered and ready-to-drink ORS. Additionally, increasing use of ORS in hospitals, clinics, and home care, coupled with rising consumer preference for convenient hydration solutions, contributes to the region’s largest revenue share in the global ORS market.

How is Asia-Pacific Accelerating the Oral Rehydration Solution (ORS) Market?

The Asia-Pacific ORS market is projected to grow rapidly due to rising disposable incomes, expanding retail and online pharmacy networks, and increasing consumer preference for convenient hydration solutions. Frequent seasonal dehydration cases, urbanization, and improvements in healthcare infrastructure further boost accessibility. Additionally, local manufacturers are introducing flavored and ready-to-drink ORS products tailored to regional tastes, driving adoption. Government programs and NGO initiatives targeting child health and nutrition also contribute to accelerating market growth across the region.

Oral Rehydration Solution (ORS) Market By Regional, 2024-2034 (USD Billion)

Top Companies in the Oral Rehydration Solution (ORS) Market

• Johnson and Johnson
• Abbott
• Procter and Gamble
• GlaxoSmithKline
• Nestlé
• Rehydration Project
• Pediatric Service Organization
• BristolMyers Squibb
• Danone
• Lumanity
• Cure Hydration
• HUMAN Nutrition
• DeRoyal Industries

Recent Developments in the Oral Rehydration Solution (ORS) Market

• In September 2024, Diarrhoea is the third leading cause of death among children under five in India, responsible for 13% of such fatalities. Proper rehydration is critical, and the WHO recommends Reduced Osmolarity ORS with precise electrolytes for effective treatment. However, many pharmacies often provide ORSL tetra packs, marketed as electrolyte drinks, which are high in sugar and not suitable for diarrhoea. Hyderabad paediatrician Dr. Sivaranjani Santosh has campaigned against ORSL use in diarrhoea, highlighting that its sugar content can worsen dehydration in children.(Source: https://www.thehindu.com/)
• In June 2024, Union Health Minister Shri Jagat Prakash Nadda launched the National STOP Diarrhoea Campaign 2024 to achieve zero child deaths from diarrhoea. The campaign, supported by Minister Smt. Anupriya Patel and Shri Jadhav Patraprao Ganpatrao include distributing ORS and zinc tablets to children under five and extensive awareness efforts across health, sanitation, education, and rural development sectors. Unlike earlier short campaigns, this two-month initiative ensures pre-positioning of ORS and zinc co-packs and wide-reaching IEC activities, building on prior programs like Mission Indradhanush, Rotavirus vaccination, Swachh Bharat Abhiyan, and Jal Jeevan Mission to reduce diarrhoeal mortality. (Source: https://www.mohfw.gov.in/)

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the oral rehydration solution (ORS) market.

By Product Type

• Solutions
• Tablets
• Powder

By Applications

• Diarrhea
• Vomiting
• Others

By Distribution Channel

• Hospital Pharmacies
• Online Pharmacies
• Retail Pharmacies
• Others

By Regional

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa (MEA)

List of Figure

List of Tables

• Table 1: Global ORS Market Size (USD Million) by Product Type, 2024–2034
• Table 2: Global ORS Market Size (USD Million) by Application, 2024–2034
• Table 3: Global ORS Market Size (USD Million) by Distribution Channel, 2024–2034
• Table 4: North America ORS Market Size (USD Million) by Product Type, 2024–2034
• Table 5: North America ORS Market Size (USD Million) by Application, 2024–2034
• Table 6: North America ORS Market Size (USD Million) by Distribution Channel, 2024–2034
• Table 7: U.S. ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 8: Canada ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 9: Mexico ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 10: Europe ORS Market Size (USD Million) by Product Type, 2024–2034
• Table 11: Europe ORS Market Size (USD Million) by Application, 2024–2034
• Table 12: Europe ORS Market Size (USD Million) by Distribution Channel, 2024–2034
• Table 13: Germany ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 14: France ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 15: UK ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 16: Italy ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 17: Asia Pacific ORS Market Size (USD Million) by Product Type, 2024–2034
• Table 18: Asia Pacific ORS Market Size (USD Million) by Application, 2024–2034
• Table 19: Asia Pacific ORS Market Size (USD Million) by Distribution Channel, 2024–2034
• Table 20: China ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 21: Japan ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 22: India ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 23: Southeast Asia ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 24: Latin America ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 25: Brazil ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 26: Middle East & Africa ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 27: GCC Countries ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 28: Turkey ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034
• Table 29: Africa ORS Market Size (USD Million) by Product Type, Application & Distribution Channel, 2024–2034

List of Figures

• Figure 1: Global ORS Market Share by Product Type, 2024
• Figure 2: Global ORS Market Share by Application, 2024
• Figure 3: Global ORS Market Share by Distribution Channel, 2024
• Figure 4: North America ORS Market Share by Product Type, 2024
• Figure 5: North America ORS Market Share by Application, 2024
• Figure 6: North America ORS Market Share by Distribution Channel, 2024
• Figure 7: U.S. ORS Market Share by Product Type, 2024
• Figure 8: U.S. ORS Market Share by Application, 2024
• Figure 9: U.S. ORS Market Share by Distribution Channel, 2024
• Figure 10: Canada ORS Market Share by Product Type, 2024
• Figure 11: Canada ORS Market Share by Application, 2024
• Figure 12: Canada ORS Market Share by Distribution Channel, 2024
• Figure 13: Mexico ORS Market Share by Product Type, 2024
• Figure 14: Mexico ORS Market Share by Application, 2024
• Figure 15: Mexico ORS Market Share by Distribution Channel, 2024
• Figure 16: Europe ORS Market Share by Product Type, 2024
• Figure 17: Europe ORS Market Share by Application, 2024
• Figure 18: Europe ORS Market Share by Distribution Channel, 2024
• Figure 19: Germany ORS Market Share by Product Type, 2024
• Figure 20: Germany ORS Market Share by Application, 2024
• Figure 21: Germany ORS Market Share by Distribution Channel, 2024
• Figure 22: France ORS Market Share by Product Type, 2024
• Figure 23: France ORS Market Share by Application, 2024
• Figure 24: France ORS Market Share by Distribution Channel, 2024
• Figure 25: UK ORS Market Share by Product Type, 2024
• Figure 26: UK ORS Market Share by Application, 2024
• Figure 27: UK ORS Market Share by Distribution Channel, 2024
• Figure 28: Italy ORS Market Share by Product Type, 2024
• Figure 29: Italy ORS Market Share by Application, 2024
• Figure 30: Italy ORS Market Share by Distribution Channel, 2024
• Figure 31: Asia Pacific ORS Market Share by Product Type, 2024
• Figure 32: Asia Pacific ORS Market Share by Application, 2024
• Figure 33: Asia Pacific ORS Market Share by Distribution Channel, 2024
• Figure 34: China ORS Market Share by Product Type, 2024
• Figure 35: China ORS Market Share by Application, 2024
• Figure 36: China ORS Market Share by Distribution Channel, 2024
• Figure 37: Japan ORS Market Share by Product Type, 2024
• Figure 38: Japan ORS Market Share by Application, 2024
• Figure 39: Japan ORS Market Share by Distribution Channel, 2024
• Figure 40: India ORS Market Share by Product Type, 2024
• Figure 41: India ORS Market Share by Application, 2024
• Figure 42: India ORS Market Share by Distribution Channel, 2024
• Figure 43: Southeast Asia ORS Market Share by Product Type, 2024
• Figure 44: Southeast Asia ORS Market Share by Application, 2024
• Figure 45: Southeast Asia ORS Market Share by Distribution Channel, 2024
• Figure 46: Latin America ORS Market Share by Product Type, 2024
• Figure 47: Latin America ORS Market Share by Application, 2024
• Figure 48: Latin America ORS Market Share by Distribution Channel, 2024
• Figure 49: Brazil ORS Market Share by Product Type, 2024
• Figure 50: Brazil ORS Market Share by Application, 2024
• Figure 51: Brazil ORS Market Share by Distribution Channel, 2024
• Figure 52: Middle East & Africa ORS Market Share by Product Type, 2024
• Figure 53: Middle East & Africa ORS Market Share by Application, 2024
• Figure 54: Middle East & Africa ORS Market Share by Distribution Channel, 2024
• Figure 55: GCC Countries ORS Market Share by Product Type, 2024
• Figure 56: GCC Countries ORS Market Share by Application, 2024
• Figure 57: GCC Countries ORS Market Share by Distribution Channel, 2024
• Figure 58: Turkey ORS Market Share by Product Type, 2024
• Figure 59: Turkey ORS Market Share by Application, 2024
• Figure 60: Turkey ORS Market Share by Distribution Channel, 2024
• Figure 61: Africa ORS Market Share by Product Type, 2024
• Figure 62: Africa ORS Market Share by Application, 2024
• Figure 63: Africa ORS Market Share by Distribution Channel, 2024