Self-tanning Products Market (By Product: Lotions, Gels; By Application: Men, Women; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 � 2030

The global self-tanning products market size was valued at USD 870.0 million in 2021, and is predicted to be worth around USD 1.28 billion by 2030, registering a CAGR of 4.4% during the forecast period 2022 to 2030.

Growth Factors:

Rising preference for healthy and tanned skin, especially among female consumers, has given rise to increased spending on self-tanning products. Furthermore, increased acceptance of self-tanning products among men, coupled with growing celebrity endorsements by actors, such as Brad Pitt and George Clooney, is expected to drive the product demand. According to an article published on William Reed Business Media in November 2020, consumers in the U.K. have spent more money on self-tanning products during the COVID-19 pandemic despite a major cutback in overall beauty spend, as per a survey released by beauty retailer Natura & Co. Spending on self-tanning products in the U.K. increased and the average time dedicated to self-tanning during the lockdown also increased by 8 minutes.

Self-tanning products have become increasingly prevalent as consumers have become aware of the health and long-term aesthetic effects of excessive sun exposure. Widespread UVA and UVB exposure is constantly increasing skin cancer cases, which has been playing a vital role in driving the adoption of such products. The COVID-19 pandemic has had a devastating impact on the market as a majority of the customer base is in Europe and North America, which have been severely affected by the pandemic.

Report Coverage

By Product Analysis

The lotions segment held the largest market share of more than 54.5% in 2021 and is expected to maintain dominance over the forecast period. The increasing incidences of skin malignancies and disorders due to Ultraviolet (UV) ray exposure are likely to drive the demand for lotions throughout the forecast period.

These emulsions frequently use alcohols to prevent the oil and water components from separating, which results in a silky feel when the product is applied. Moreover, lotions are less viscous, making them easier to pour or pump. However, the gels segment is projected to register the fastest CAGR during the forecast period.

Gels are water-based self-tanning solutions that help retain moisture in the skin and prevent dryness. The non-oily product contains glycerin, which leaves skin soft, luminous, and well-moisturized. Gel-based products have water-soluble ingredients that give them a thick texture, which makes them simpler to apply. 

Gels provide a variety of benefits, including ease of application, excellent moisturization, and hydration, which contribute to the product’s growing popularity.Non-greasy and quick-drying gels melt into the skin without smudging or streaking, preventing any stains on garments.

By Application Analysis

On the basis of applications, the global market has been further segmented into men and women. The women application segment held the largest market share of 63.3% in 2021 and is expected to maintain dominance over the forecast period. 

The men segment is projected to register the fastest CAGR from 2022 to 2030. Historically, the consumption and demand for men’s skincare have been sluggish owing to the social perception of beauty by-product associated with women. 

By Distribution Channel Analysis

The supermarkets & hypermarkets segment held the largest market share of 54.8% in 2021 and is expected to maintain dominance over the forecast period. These are service superstores with the availability of a wide range of products across various categories, ranging from food, household items, and general merchandise to cosmetics and personal care products under a single roof.

The online distribution channel segment is projected to register the fastest growth rate during the forecast period. The pandemic has triggered a digital explosion across many sectors.

By Regional Analysis

Europe held the largest market share of 35.0% in 2021 and is expected to maintain dominance over the forecast period. With the increased regulations on DHA in self-tan products, owing to the growing awareness regarding its side effects on the skin, consumer preference has been shifting toward organic and natural lotions. 

Asia Pacific is expected to be the fastest-growing regional market from 2022 to 2030. The increasing demandfor skincare and cosmetic products in the emerging markets of China and India, due to factors, such as growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, & skin conditions, are likely to positively influence the Asia Pacific market.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

• Company Overview
• Company Market Share/Positioning Analysis
• Product Offerings
• Financial Performance
• Recent Initiatives
• Key Strategies Adopted by Players
• Vendor Landscape
• List of Suppliers
• List of Buyers

Some of the prominent players in the Self-tanning Products Market include:

• The Estée Lauder Companies Inc.
• L’Oréal
• Shiseido Co., Ltd.
• St. Tropez
• Unilever
• Kao Corporation
• Beiersdorf AG
• Johnson & Johnson Services, Inc.
• Avon Products, Inc.
• Clarins 

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

Market Segmentation

• By Product
• Lotions
• Gels
• Others
• By Application 
• Men
• Women
• By Distribution Channel 
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

By Geography

North America

• U.S.
• Canada

Europe

• Germany
• France
• United Kingdom
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Rest of Latin America

Middle East & Africa (MEA)

• GCC
• North Africa
• South Africa
• Rest of Middle East & Africa

Highlights of the Report:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Self-tanning Products market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Self-tanning Products market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Self-tanning Products markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

• Governmental bodies, and organizations creating economic policies
• National and international social welfare institutions
• Company websites, financial reports and SEC filings, broker and investor reports
• Related patent and regulatory databases
• Statistical databases and market reports
• Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

• Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
• In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

• CEOs, VPs, market intelligence managers
• Procuring and national sales managers technical personnel, distributors and resellers
• Research analysts and key opinion leaders from various domains

Key Points Covered in Self-tanning Products Market Study:

• Growth of Self-tanning Products in 2022
• Market Estimates and Forecasts (2017-2030)
•  Brand Share and Market Share Analysis
•  Key Drivers and Restraints Shaping Market Growth
•  Segment-wise, Country-wise, and Region-wise Analysis
•  Competition Mapping and Benchmarking
•  Recommendation on Key Winning Strategies
•  COVID-19 Impact on Demand for Self-tanning Products and How to Navigate
•  Key Product Innovations and Regulatory Climate
•  Self-tanning Products Consumption Analysis
•  Self-tanning Products Production Analysis
•  Self-tanning Products and Management