The global self-tanning products market size was valued at USD 870.0 million in 2021, and is predicted to be worth around USD 1.28 billion by 2030, registering a CAGR of 4.4% during the forecast period 2022 to 2030.
Growth Factors:
Rising preference for healthy and tanned skin, especially among female consumers, has given rise to increased spending on self-tanning products. Furthermore, increased acceptance of self-tanning products among men, coupled with growing celebrity endorsements by actors, such as Brad Pitt and George Clooney, is expected to drive the product demand. According to an article published on William Reed Business Media in November 2020, consumers in the U.K. have spent more money on self-tanning products during the COVID-19 pandemic despite a major cutback in overall beauty spend, as per a survey released by beauty retailer Natura & Co. Spending on self-tanning products in the U.K. increased and the average time dedicated to self-tanning during the lockdown also increased by 8 minutes.
Self-tanning products have become increasingly prevalent as consumers have become aware of the health and long-term aesthetic effects of excessive sun exposure. Widespread UVA and UVB exposure is constantly increasing skin cancer cases, which has been playing a vital role in driving the adoption of such products. The COVID-19 pandemic has had a devastating impact on the market as a majority of the customer base is in Europe and North America, which have been severely affected by the pandemic.
Report Coverage
| Report Scope | Details |
| Market Size | USD 1.28 billion by 2030 |
| Growth Rate | CAGR of 4.4% From 2022 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Report coverage | Growth Factors, Revenue Status, Competitive Landscape, and Future Trends |
| Segments Covered | Product, Application,Distribution Channel, region |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
| Companies Mentioned | The Estée Lauder Companies Inc.; Beiersdorf AG; Clarins; Avon Products, Inc.; St. Tropez; L’Oréal; Kao Corporation; Unilever; Johnson & Johnson Services Inc.; Shiseido Co., Ltd. |
By Product Analysis
The lotions segment held the largest market share of more than 54.5% in 2021 and is expected to maintain dominance over the forecast period. The increasing incidences of skin malignancies and disorders due to Ultraviolet (UV) ray exposure are likely to drive the demand for lotions throughout the forecast period.
These emulsions frequently use alcohols to prevent the oil and water components from separating, which results in a silky feel when the product is applied. Moreover, lotions are less viscous, making them easier to pour or pump. However, the gels segment is projected to register the fastest CAGR during the forecast period.
Gels are water-based self-tanning solutions that help retain moisture in the skin and prevent dryness. The non-oily product contains glycerin, which leaves skin soft, luminous, and well-moisturized. Gel-based products have water-soluble ingredients that give them a thick texture, which makes them simpler to apply.
Gels provide a variety of benefits, including ease of application, excellent moisturization, and hydration, which contribute to the product’s growing popularity.Non-greasy and quick-drying gels melt into the skin without smudging or streaking, preventing any stains on garments.
By Application Analysis
On the basis of applications, the global market has been further segmented into men and women. The women application segment held the largest market share of 63.3% in 2021 and is expected to maintain dominance over the forecast period.
The men segment is projected to register the fastest CAGR from 2022 to 2030. Historically, the consumption and demand for men’s skincare have been sluggish owing to the social perception of beauty by-product associated with women.
By Distribution Channel Analysis
The supermarkets & hypermarkets segment held the largest market share of 54.8% in 2021 and is expected to maintain dominance over the forecast period. These are service superstores with the availability of a wide range of products across various categories, ranging from food, household items, and general merchandise to cosmetics and personal care products under a single roof.
The online distribution channel segment is projected to register the fastest growth rate during the forecast period. The pandemic has triggered a digital explosion across many sectors.
By Regional Analysis
Europe held the largest market share of 35.0% in 2021 and is expected to maintain dominance over the forecast period. With the increased regulations on DHA in self-tan products, owing to the growing awareness regarding its side effects on the skin, consumer preference has been shifting toward organic and natural lotions.
Asia Pacific is expected to be the fastest-growing regional market from 2022 to 2030. The increasing demandfor skincare and cosmetic products in the emerging markets of China and India, due to factors, such as growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, & skin conditions, are likely to positively influence the Asia Pacific market.
Competitive Rivalry
Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
Some of the prominent players in the Self-tanning Products Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
Market Segmentation
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Highlights of the Report:
Research Methodology
In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Self-tanning Products market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.
Secondary resources referred to by analysts during the production of the Self-tanning Products market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Self-tanning Products markets more accurate and reliable.
Secondary Research
It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
Primary Research
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
Industry participants involved in this research study include:
Key Points Covered in Self-tanning Products Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Self-tanning Products Market, By Product
7.1. Self-tanning Products Market, by Product, 2021-2030
7.1.1. Lotions
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Gels
7.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Self-tanning Products Market, By Application
8.1. Self-tanning Products Market, by Application, 2021-2030
8.1.1. Men
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Women
8.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Self-tanning Products Market, By Distribution Channel
9.1. Self-tanning Products Market, by Distribution Channel, 2021-2030
9.1.1. Supermarkets & Hypermarkets
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Convenience Stores
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Online
9.1.3.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Self-tanning Products Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.2. Market Revenue and Forecast, by Application (2019-2030)
10.1.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.1.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.1.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.2. Market Revenue and Forecast, by Application (2019-2030)
10.2.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.2.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.2.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.6.2. Market Revenue and Forecast, by Application (2019-2030)
10.2.6.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.7.2. Market Revenue and Forecast, by Application (2019-2030)
10.2.7.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.2. Market Revenue and Forecast, by Application (2019-2030)
10.3.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.3.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.3.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.6.2. Market Revenue and Forecast, by Application (2019-2030)
10.3.6.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.7.2. Market Revenue and Forecast, by Application (2019-2030)
10.3.7.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.4.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.4.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.6.2. Market Revenue and Forecast, by Application (2019-2030)
10.4.6.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.7.2. Market Revenue and Forecast, by Application (2019-2030)
10.4.7.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.4.2. Market Revenue and Forecast, by Application (2019-2030)
10.5.4.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.5.2. Market Revenue and Forecast, by Application (2019-2030)
10.5.5.3. Market Revenue and Forecast, by Distribution Channel (2019-2030)
Chapter 11. Company Profiles
11.1. The Estée Lauder Companies Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. L’Oréal
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Shiseido Co., Ltd.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. St. Tropez
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Unilever
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Kao Corporation
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Beiersdorf AG
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Johnson & Johnson Services, Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Avon Products, Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Clarins
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers