The U.S. metaverse market size was estimated at USD 28.90 billion in 2023 and is projected to hit around USD 698.11 billion by 2033, growing at a CAGR of 37.5% during the forecast period from 2024 to 2033.
The U.S. Metaverse market has emerged as a dynamic and transformative force within the digital landscape. This paradigm shift in how individuals engage with the online world is reshaping the way we perceive and interact with digital environments. This introduction aims to provide a comprehensive overview of the U.S. Metaverse market, delving into its key components, market landscape, and notable trends.
The increasing emphasis on conveying digital and real worlds through the internet is one of the major factors driving the market growth. In addition, the digital twins have become more powerful and complicated as their capabilities and complexity grow. However, system and data interaction across entire business ecosystems may be required to realize their full potential. The emergence of metaverse technology is expected to drive the digital revolution and affect every aspect of human life. The concept of an immersive internet as a massive, persistent, unified, and shared domain lies at the core of the metaverse. At the same time, the metaverse is advancing due to the increasing implementation of emerging technologies such as 5G, extended reality, and artificial intelligence.
With the rapidly increasing adoption of social media and the sturdy drive toward more social and complex gaming experiences, the metaverse has gained huge significance for leading companies. Most virtual environments or games being created in the metaverse are now selling their possessions, avatars, and all operational equipment as NFTs. The cost of digital belongings is increasing in comparison with their physical counterparts. For instance, Meta Mall is a metaverse platform that enables users to develop, own, stake, and real estate, virtual real estate in the form of non-fungible tokens (NFTs). in addition, prominent companies are majorly investing in developing innovative metaverse and creating a competitive edge in the market. For instance, in June 2022, the U.S. division of electronic giant Samsung launched its official Discord server. The company continues to expand its presence in the Web3 sphere. Previously, it introduced “Samsung 837X”, an immersive metaverse experience within Decentraland, and “Samsung Superstar Galaxy” on Roblox.
Report Attribute | Details |
Market Size in 2024 | USD 39.74 Billion |
Market Size by 2033 | USD 698.11 Billion |
Growth Rate From 2024 to 2033 | CAGR of 37.5% |
Base Year | 2023 |
Forecast Period | 2024 to 2033 |
Segments Covered | Product, platform, technology, application, end-use |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Key Companies Profiled | Meta Platforms, Inc.; NVIDIA Corporation; Epic Games, Inc.; Roblox Corporation; Unity Technologies, Inc.; Active Theory; Microsoft; Google LLC; Inoru; Maticz Technologies Private Limited |
The software segment accounted for over 39.9% of the U.S. market in 2023 and is expected to expand significantly over the forecast period. Emerging demand for virtual communication in the entertainment and gaming industry is augmenting the software segment. An increase in investment in 3D avatar technology by leading technology companies and the implementation of virtual and augmented reality technology in various industries are also some emerging trends subsidizing market growth.
The services segment is expected to grow considerably over the forecast period. Numerous metaverse players are implementing digital world services to showcase the services and products in the virtual world to achieve real-world experience. Moreover, the increasing number of potential metaverse solution users and the rising need for companies to provide better customer experience is expected to drive the segment growth over the forecast period.
Based on platform, the desktop segment accounted for the largest revenue share of over 41.19% in 2023. The increasing prominence of virtual desktops and the rising trend of PC games across the globe is fueling the growth of the desktop segment. A strong desktop computer with processing and graphics power to generate VR experiences that are currently only available on PCs in high resolutions (up to 4k) and at high framerates (up to 120 Hz) works well in conjunction with AR/VR headsets such as Oculus Quest, HTC Vive, and Valve Index Increasing developments in both consumer and business spaces is a major factor driving market revenue growth of this segment.
The headsets segment is expected to propel considerably over the forecast period. Market players are also developing advanced technology products in order to gain a competitive edge in the market. For instance, MR headsets introduced by Vuzix known as Blade, are powered by Amazon’s voice assistant- Alexa. The headset comes with a built-in camera, microphones, and a touchpad pairable by both iPhones and Android phones. This headset provides display notifications and videos from the paired device having a battery life of 2-12 hrs. For another instance, in February 2023, Google LLC launched a graphics rendering service based on the cloud named ‘XR Immersive Stream.’ The said service shall utilize the graphics processing unit of Google Cloud and deliver high-quality videos and images to any device.
The virtual reality (VR) and augmented reality (AR) technology contributed to the largest revenue share of over 34.9% in 2023. Augmented Reality (AR) is a new age discovery and innovation apart from just depending on the smartphone or tablet, the technology is going to be used in wearable devices like smart glasses which will require a different kind of UX and designing process. With AI & AR Apple Inc. has already launched Animoji, animated emoji in their iOS which is implemented in their devices. This technology will hold a huge market share in the forecast period.
Mixed reality allows users to interact directly with a metaverse environment in a physical space. The growing usage of mixed reality in the medical field allows for surgical application as well as medical training, and it also aids in helping patients and clinicians grasp technical aspects of medicine. Nonetheless, mixed reality technology also plays a crucial role in the gaming sector where there are several games developed from first-person shooter to strategy games to roleplay adventures. Also, it is employed in the entertainment sector to deliver a distinctive movie-going and other entertainment experience.
The gaming segment held the leading revenue share of over 26.9% of the U.S. market in 2023, due to the growing focus of companies on developing games with realistic experiences by enabling immersive gaming experiences for the users. The emergence of the metaverse enabled gaming companies to introduce more features with ultra-high definition graphics and realistic experience thereby, propelling the industry growth.
The digital marketing segment is expected to grow significantly over the forecast period. Several established brands are expanding in the metaverse to expand their businesses around different platforms to achieve higher revenue than before. The creation of promotional materials and marketing plans for the metaverse requires originality, and brand-building experimentation is essential. The rapper Snoop Dogg, for example, created his own Snoopverse in The Sandbox, complete with an NFT collection dubbed "The Doggies," a selection of avatars, exclusive passes, a game, and even a music video that takes place in the universe.
Based on end-use, the BFSI industry is assessed to account for the largest revenue in 2023. The banking metaverse provides a comprehensive view of banks in the actual world from all perspectives. From the perspectives of blockchain, NFT marketplace, and the development of DeFi digital assets, metaverse technology is most advantageous for the banking sector. Metaverse’s impact on financial services results in the next development stage in the banking and finance industry. Customers can experience virtual banking using metaverse, which makes personalized banking possible with the use of virtual or augmented reality (AR/VR).
The tourism & hospitality industry is expected to offer numerous growth opportunities to the stakeholders over the forecast period. Virtual tourism is one of the most innovative metaverse use cases. The technology enables users to travel in a virtual world, which is helpful for users who are unable to travel long distances. Metaverse can also assist with the booking process; several hotels are also exploring ideas like creating Metaverse gathering spaces where guests from all around the world can attend events.
Some of the key players include Meta Platforms, Inc.; Epic Games, Inc.; NVIDIA Corporation; Unity Technologies, Inc.; and Roblox Corporations.
Key U.S. Metaverse Companies:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. Metaverse market.
By Product
By Platform
By Technology
By Application
By End-use
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. U.S. Metaverse Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Growing Focus of Enterprises to Enhance Customer Experience
3.4.1.2. Increasing developments in the Data Science field
3.4.2. Market Restraints Analysis
3.4.2.1. Concerns Associated With Cyber Security
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.4.5. Key Small-Sized U.S. Metaverse Companies, By Region/Country
3.4.6. Key Company Ranking Analysis, 2023
3.5. U.S. Metaverse Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining power of the suppliers
3.5.1.2. Bargaining power of the buyers
3.5.1.3. Threats of substitution
3.5.1.4. Threats from new entrants
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political landscape
3.5.2.2. Economic and Social Landscape
3.5.2.3. Technological landscape
3.5.2.4. Environmental Landscape
3.5.2.5. Legal Landscape
Chapter 4. U.S. Metaverse Market: Product Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. U.S. Metaverse Market: Product Movement Analysis, 2024 - 2033
4.3. Infrastructure
4.3.1. Infrastructure Market Revenue Estimates and Forecasts, 2020 - 2033
4.3.1.1. Chips & Processors
4.3.1.2. Network Capabilities
4.3.1.3. Cloud & Edge Infrastructure
4.3.1.4. Cybersecurity
4.4. Hardware
4.4.1. Hardware Market Revenue Estimates and Forecasts, 2020 - 2033
4.4.2. Holographic Displays
4.4.3. eXtended Reality (XR) Components
4.4.3.1. Haptic Sensors & Devices
4.4.3.2. Smart Glasses
4.4.3.3. Omni Treadmills
4.4.4. AR/VR Devices
4.4.5. Others
4.5. Software
4.5.1. Software Market Revenue Estimates and Forecasts, 2020 - 2033
4.5.2. Asset Creation Tools
4.5.3. Programming Engines
4.5.4. Virtual Platforms
4.5.5. Avatar Development
4.6. Services
4.6.1. Services Market Revenue Estimates and Forecasts, 2020 - 2033
4.6.2. User Experiences (Events, Gaming, etc.)
4.6.3. Asset Marketplaces
4.6.4. Financial Services
Chapter 5. U.S. Metaverse Market: Platform Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. U.S. Metaverse Market: Platform Movement Analysis, 2024 - 2033
5.3. Desktop
5.3.1. Desktop Market Revenue Estimates and Forecasts, 2020 - 2033
5.4. Mobile
5.4.1. Mobile Market Revenue Estimates and Forecasts, 2020 - 2033
5.5. Headsets
5.5.1. Headsets Market Revenue Estimates and Forecasts, 2020 - 2033
Chapter 6. U.S. Metaverse Market: Technology Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. U.S. Metaverse Market: Technology Movement Analysis, 2024 - 2033
6.3. Blockchain
6.3.1. Blockchain Market Revenue Estimates and Forecasts, 2020 - 2033
6.4. VR and AR
6.4.1. VR and AR Market Revenue Estimates and Forecasts, 2020 - 2033
6.5. Mixed Reality
6.5.1. Mixed Reality Market Revenue Estimates and Forecasts, 2020 - 2033
6.6. Others
6.6.1. Others Market Revenue Estimates and Forecasts, 2020 - 2033
Chapter 7. U.S. Metaverse Market: Application Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. U.S. Metaverse Market: Application Movement Analysis, 2024 - 2033
7.3. Gaming
7.3.1. Gaming Market Revenue Estimates and Forecasts, 2020 - 2033
7.4. Online Shopping
7.4.1. Online shopping Market Revenue Estimates and Forecasts, 2020 - 2033
7.5. Content Creation and Social Media
7.5.1. Content Creation and Social Media Market Revenue Estimates and Forecasts, 2020 - 2033
7.6. Events & Conference
7.6.1. Events & Conference Market Revenue Estimates and Forecasts, 2020 - 2033
7.7. Digital Marketing
7.7.1. Digital Marketing Market Revenue Estimates and Forecasts, 2020 - 2033
7.8. Testing & Inspection
7.8.1. Testing & Inspection Market Revenue Estimates and Forecasts, 2020 - 2033
7.9. Others
7.9.1. Others Market Revenue Estimates and Forecasts, 2020 - 2033
Chapter 8. U.S. Metaverse Market: End-user Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. U.S. Metaverse Market: End-user Movement Analysis, 2024 - 2033
8.3. Aerospace & Defense
8.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2020 - 2033
8.4. Education
8.4.1. Education Market Revenue Estimates and Forecasts, 2020 - 2033
8.5. Healthcare
8.5.1. Healthcare Market Revenue Estimates and Forecasts, 2020 - 2033
8.6. Tourism & Hospitality
8.6.1. Tourism & Hospitality Market Revenue Estimates and Forecasts, 2020 - 2033
8.7. BFSI
8.7.1. BFSI Market Revenue Estimates and Forecasts, 2020 - 2033
8.8. Retail
8.8.1. Retail Market Revenue Estimates and Forecasts, 2020 - 2033
8.9. Media & Entertainment
8.9.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2020 - 2033
8.10. Automotive
8.10.1. Automotive Market Revenue Estimates and Forecasts, 2020 - 2033
8.11. Others
8.11.1. Others Market Revenue Estimates and Forecasts, 2020 - 2033
Chapter 9. Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Market Share Analysis
9.5. Company Heat Map Analysis
9.6. Strategy Mapping
9.6.1. Expansion
9.6.2. Mergers & Acquisition
9.6.3. Partnerships & Collaborations
9.6.4. New Product Launches
9.6.5. Research And Development
9.7. Company Profiles
9.7.1. Meta Platforms, Inc.
9.7.1.1. Participant’s Overview
9.7.1.2. Financial Performance
9.7.1.3. Product Benchmarking
9.7.1.4. Recent Developments
9.7.2. NVIDIA Corporation
9.7.2.1. Participant’s Overview
9.7.2.2. Financial Performance
9.7.2.3. Product Benchmarking
9.7.2.4. Recent Developments
9.7.3. Epic Games, Inc.
9.7.3.1. Participant’s Overview
9.7.3.2. Financial Performance
9.7.3.3. Product Benchmarking
9.7.3.4. Recent Developments
9.7.4. Roblox Corporation
9.7.4.1. Participant’s Overview
9.7.4.2. Financial Performance
9.7.4.3. Product Benchmarking
9.7.4.4. Recent Developments
9.7.5. Unity Technologies, Inc
9.7.5.1. Participant’s Overview
9.7.5.2. Financial Performance
9.7.5.3. Product Benchmarking
9.7.5.4. Recent Developments
9.7.6. Active Theory
9.7.6.1. Participant’s Overview
9.7.6.2. Financial Performance
9.7.6.3. Product Benchmarking
9.7.6.4. Recent Developments
9.7.7. Microsoft
9.7.7.1. Participant’s Overview
9.7.7.2. Financial Performance
9.7.7.3. Product Benchmarking
9.7.7.4. Recent Developments
9.7.8. Google, LLC
9.7.8.1. Participant’s Overview
9.7.8.2. Financial Performance
9.7.8.3. Product Benchmarking
9.7.8.4. Recent Developments
9.7.9. Inoru
9.7.9.1. Participant’s Overview
9.7.9.2. Financial Performance
9.7.9.3. Product Benchmarking
9.7.9.4. Recent Developments
9.7.10. Maticz Technologies Private Limited
9.7.10.1. Participant’s Overview
9.7.10.2. Financial Performance
9.7.10.3. Product Benchmarking
9.7.10.4. Recent Developments